You can reach people based on various demographics, including job title, years of experience, education, skills, age, gender, and location. They can help you generate quality leads and drive sales. If you use any other LinkedIn tools that helped you with your marketing efforts, please share them below. Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission without any extra cost to you. But ensure that you engage in a conversation, not  posting too much content that nobody interacts with. Most provide some storage — 5 gigabytes, say — for free and then charge a fee based on how much additional storage you use.

So start with 36 one day, 52, 77, then gradually work your way up over a few weeks to 185, which is the max I’ve found will work consistently. LinkedIn Groups are a great way for like-minded professionals to “share content, find answers, post, view jobs, make business contacts, and establish themselves as industry experts.” There is no better way to market your business than to present yourself and your employees as leaders in your field. Secondly, as LinkedIn puts it, “the model also considers timely feedback to content creators.” In other words, after the post is published, the quicker it starts raking in interactions, the more likely LinkedIn is to include it in the feeds of others.

Repurposed content from your blog. This high publishing frequency enabled us to A/B link test different types of content, which helped us identify what types of content perform best, which helped us greatly expedite our growth. When it comes to paid promotion, you have the option of sponsored, targeted LinkedIn content similar to that of boosted Facebook posts or personalized ads straight to users’ inboxes. LinkedIn provides a platform for people to network with other professionals. Warming up your network before contacting them with your sales offer. For personal profiles, the first thing you need to do is connect with people you know, like family members, friends, colleagues new and old, and associates. Optimizing your profile, list keywords around your skill sets and experience.